Coffee Talk: Prefer in Forest
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I’ll never forget the first time I stepped into Prefer In Forest. After months of watching the café come to life from the ground up, I eagerly awaited any signs of its grand opening, and in the summer of 2022, the moment finally arrived. I walked in, my seven-year-old in tow, and immediately questioned my decision to bring a child into such a meticulously designed space. From the sculptures on the first floor to the polished granite staircase, not to mention the Louis Vuitton trunk set—something my fashion-obsessed self had lusted over for decades—the entire place oozed luxury. I was desperate not to ruin a single thing.
Louis Vuitton trunk set and Bear Brick at Prefer
Fast forward two and a half years and while the feeling of luxury remains, what keeps me coming back is the feeling of warmth and welcome that envelops you the moment you step inside. Not only am I a regular here, but so are both of my children.
Tucked at the base of Buraksan, the floor-to-ceiling windows on each floor invite you to immerse yourself in the beauty of nature both inside and out. Paired with contemporary design elements like polished surfaces and minimalist furniture, this fusion creates a serene yet sophisticated atmosphere. In a country where outdoor spaces are a luxury, Prefer offers several areas to soak up the outdoors. Whether it’s the covered seating on the first level looking out at the spacious lawn, the balcony seating on the second floor or the breezy rooftop deck, there’s no shortage of outdoor spots to unwind.
Inside the café, seating options are abundant and thoughtfully designed to cater to every mood and gathering. Whether you're looking for a spacious table to accommodate a large group, an intimate spot with scenic views of Buraksan, or the cozy allure of a bean bag seat, there's a perfect nook for everyone. The café thoughtfully provides baby seats and high chairs, ensuring that little ones can join in the fun comfortably. It’s the ideal setting for sipping coffee before or after a mountain hike, catching up with friends over the afternoon, or treating the family to a refreshing bingsu on a warm summer evening.
Prefer’s drink menu offers a range of beloved classics from the smooth Americano to refreshing smoothies and delicious ade beverages. My morning favorite is a classic iced vanilla latte, perfectly sweetened with their homemade vanilla syrup. There’s also a selection of prepackaged fruit juices and milk options for kids.
The true star of the café lies in its ever-evolving pastry selection. Located front and center on the first floor, the display is a constantly changing array of freshly baked goods, with each visit bringing something new and exciting. From delicate pastries to seasonal indulgent treats, the selection is thoughtfully curated to delight both the eyes and the taste buds.
Quick to jump on (and off!) the latest food trends, Prefer delights its customers with the trendy crookie (a croissant cookie combination), unique creamy corn-based delicacies, and a rotating selection of seasonal specialties. From chestnuts and sweet potatoes to fresh strawberries, each dish is crafted to highlight the best of the season. At the same time, they continue to offer timeless classics like salted bread and lemon madeleines. Their handcrafted desserts are a true highlight, featuring fun takes on classic tiramisu and mouthwatering fresh fruit tarts. If you're craving brunch, you'll find delicious croissant sandwiches available during the midday hours. These flaky, buttery sandwiches are the perfect balance of savory and satisfying, making for a delightful and filling brunch option. Whether you're seeking a trendy treat or a beloved staple, Prefer’s food selection is constantly evolving to keep your taste buds on their toes.
A trend sweeping through Korea is the fusion of cafés with art galleries, and Prefer embraces this creative concept. Located on the basement level, its revolving art gallery showcases a fresh collection of works every month, allowing guests to experience a blend of culture and coffee. In addition to the revolving art gallery, what truly sets Prefer apart is its ability to bring the community together. They often celebrate musicians by hosting live concerts, creating a vibrant atmosphere that blends great music with an inviting ambiance. These performances offer a unique touch to the café experience, allowing guests to enjoy both delicious food and live entertainment in a cozy, energetic setting.
This past year, they introduced a produce bin near the entrance, where a local farmer delivers fresh, seasonal picks throughout the week. Every morning I watch a flower farmer arrive and replenish the bouquets available for purchase. During this past autumn and winter, they hosted a flea market on the lawn, allowing local vendors to showcase handmade goods. Now inside you can find a table dedicated to hand-knit creations made by artisans from the area—each piece a perfect reminder of the café’s commitment to supporting local talent and fostering a strong sense of community.
Late summer flowerbeds at Prefer
INFORMATION
Prefer in Forest is open 365 days a year from 09:00 to 21:00, offering a welcoming escape for coffee lovers and art enthusiasts alike. Be sure to follow them on Instagram at @prefer_in_forest to stay updated on their concert dates, art exhibits and seasonal offerings, ensuring you never miss out on a special event. The café ensures a seamless experience for all guests, offering free and plentiful parking, including a dedicated handicapped spot. It is fully wheelchair accessible, with an elevator inside for added convenience, making it a welcoming space for everyone.
Instagram: @prefer_in_forest
[NAVER Map] Preper Cafe
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If you’ve been to Prefer, tell me your go-to order in the comments! Mine is always an iced vanilla latte and - if my kids are with me - several salted breads.
